A popular music reality show, The Voice, is back for a new season.
Formerly known as ‘The Voice Nigeria’, this year’s edition of the show has been christened, ‘The Voice Africa’.
This was announced at a media parley on Wednesday at the Eko Hotel and Suites, Victoria Island, Lagos.
The competition will be open to participants from 14 African countries.
Like in previous years, the forthcoming edition of the show is sponsored by telecommunications company, Airtel Africa.
In a statement by the Chief Executive Officer of Airtel Africa, Segun Ogunsanya, the major aim of the show is to empower talented African youths.
Represented by the Vice President, Corporate Communications and CSR, Airtel Africa, Emeka Opara, he said, “The Voice not only helps to develop budding talents, it also exposes them to the business side of entertainment.
“We are intentional and deliberate about this competition, and we hope it will have a ripple effect on different segments of society. The future of Africa is bright and it is now.
“A continent with a population of 50 per cent youths has no business with poverty, as these resources can be harnessed for Africa’s growth.”
Prospective contestants only need to record a one-minute video of themselves singing without any musical instruments; upload it on the show’s website, and stand a chance to be one of the lucky contestants.
According to the organisers, the show will hold in Lagos, and the lucky winner will go home with $100,000.
Submission of entries will start on Friday, October 21, 2022, and end on November 10.
Also speaking at the event, Paul Okoye of P-Square, said, “This is a wonderful initiative. However, I don’t envy the judges because they have a tough job ahead of them. They will be assessing talents from different parts of the continent, singing in different languages.”
His twin brother, Paul, said, “We are a product of a competition like this. Afrobeats music has taken over the world and I’m glad about that.
“I will be paying attention to the show, and anybody who makes it to the top 10 finalists will be winners in their own rights, because they will have been given a strong platform.”
According to a post on the show’s social media page, ‘The Voice’ is a “reality talent show, showcasing the continent’s strongest undiscovered vocalists as they compete for an ultimate prize with the help of some superstar coaches”.
Other entertainers at the event were Tee A and Charles Novia.